There has been no specific campaign for dementia risk reduction in Brazil. However, there are strong efforts by primary and secondary care services, as well as federal state and municipal programs to prevent and reduce the burden of established risk factors for other chronic conditions, which are risk factors for dementia too. These include smoking, high blood pressure, and diabetes. Campaigns are communicated through television programmes, paper adverts, and education groups in the community (school, parks, etc.). Prevention program such as HIPERDIA (for diabetes and hypertension) are conducted in the PCU (Primary Care Units).