Research on dementia in South Africa is limited. Currently there is no research to date that provides evidence that perceptions regarding dementia are changing. News reports include articles that attempt to raise awareness of dementia (for example see https://www.dailymaverick.co.za/article/2018-09-21-living-with-alzheimers-memory-loss-is-not-a-normal-part-of-ageing/; and https://www.news24.com/tags/topics/dementia?mobile=true) but these do not suggest that perceptions of dementia in South Africa are shifting. In fact, these articles are calling for an increase in awareness and publishing media that increase knowledge and understanding of dementia.