2016 – “Let’s get our heads around dementia” was a national Alzheimer’s NZ campaign focusing on the personal stories of six well known Kiwi personalities who have been affected by dementia. These individuals shared personal experiences of their family members who have been diagnosed with the condition, with stories aired on TV and shared online through our website and YouTube channel.

2014 – 2016 – Funded by the Ministry of Health, a national 3 phase, 3 year “About Dementia” campaign was launched by Alzheimer’s NZ to improve the acceptance of dementia and to reduce the stigma associated with it, as well as to facilitate better access to diagnosis and support services. Focusing on three key messages of hope, respect and action, an advertising campaign was launched across multiple platforms including traditional TV, print and radio advertising, as well as promotion on social media sites such as Facebook and other online outlets including online banners and various websites.

2012 – ‘We can Help’ campaign to build public awareness and understanding of dementia, and to encourage people to see their doctor so they can get the help they need.