05.02. Please describe all known public awareness campaigns for dementia and specify the name of the campaign, the delivery channel, the audience, the funding, and the area of implementation | Jamaica
05.02. Please describe all known public awareness campaigns for dementia and specify the name of the campaign, the delivery channel, the audience, the funding, and the area of implementation | Jamaica
14 Jun 2022
In September 2018, in recognition of World Alzheimer’s Month (WAM), Alzheimer’s Jamaica (AlzJA), led by members of the STRiDE JA team, embarked on a national campaign of public awareness around dementia via traditional media, including television, radio and newspaper appearances, as well as via public outreach events. These included a Dementia Symposium in St. Mary (which is a parish outside of Kingston). Over 140 persons were in attendance, including the Senior Medical Officer for the region.
On World Alzheimer’s Day (September 21st, 2019), AlzJA also hosted a Dementia Information Desk, at the University of the West Indies Mona campus to engage younger people, university students in this case, in dementia education. These and other events were also supplemented by a social media campaign on Twitter throughout the month of September featuring anti-stigma and dementia awareness posts. As a result of this campaign, during the WAM, AlzJA gained over 200 new followers.