Other than the campaigns mentioned above, we conducted a search to identify all the local public awareness campaigns for dementia with the information available online. These campaigns are funded and implemented by a wide range of charitable institutions and NOGs. Details of these campaigns are summarised below (in chronological order):

2007 – ongoing

The “Love-your-brain” website (www.loveyourbrain.org.hk), funded by the charity ‘The Community Chest’ and developed by the NGO ‘The Hong Kong Society for the Aged’, was launched in 2007 as the first brain health website for the Chinese population worldwide. The website serves as a ‘brain fitness gym’ which offers different brain stimulating games which are tailored for the needs of Chinese older adults. In addition, it is also an online information hub to increase the understanding and awareness of the general public regarding the onset of dementia and ways to promote brain health.

2011 – 2012

“Active Prevention and Early Detection of Cognitive Impairment” project, funded by the charity Simon K. Y. Lee Foundation and implemented by academia and local NGOs, has launched a territory-wide education campaign from 2011 to 2012 to communicate to the public about dementia. It aimed to raise the community’s awareness on dementia and to promote the message of early detection and intervention through various channels, including talks, street exhibitions, carer training, counselling, and volunteer training, TV infotainment, newspaper columns, and radio programmes (Simon K. Y. Lee Foundation).

2012 – 2013

The “Brain Health Public Education Campaign”, funded by the Hong Kong Jockey Club Charities Trust and implemented by the Jockey Club Centre for Positive Ageing (JCCPA) and CADENZA: A Jockey Club Initiative for Seniors, is a territory-wide campaign on public brain health promotion running from September 2012 to May 2013. The campaign promoted healthy lifestyle for dementia prevention and alleviating the impact of cognitive impairment. The educational messages were disseminated through talks, game design workshops, competition, and a one-day community carnival. In addition, educational leaflets and books were distributed to primary and secondary school student and a promotion video was broadcasted through public channels (The Hong Kong Jockey Club, 2012 August 28).

2013 – ongoing

The “Jockey Club Charles Kao Brain Health Mobile Services” is a brain health promotional vehicle funded by the charities ‘The Hong Kong Jockey Club Charities Trust’ and the ‘Charles K. Kao Foundation for Alzheimer’s Disease’ and are operated by the NGO St. James’ Settlement since 2013. This vehicle has been providing territory-wide public education programmes to raise the awareness of the general public about dementia through exhibitions, talks, and promotional videos. Furthermore, it also provides preliminary assessments for older adults at risk, medical referral, and supports to persons with dementia patients and carers (St. James Settlements’, 2020).

2013 – ongoing

“Brain Health Education Programme”, launched by the Charles K. Kao Foundation in partnership with Hong Kong Alzheimer’s Disease Association, Hong Kong Repertory Theatre and Fantasy Puppet Theatre and sponsored by Shun Hing Education and Charity Fund and Providence Foundation Limited, is an ongoing project consisting of multiple series of brain health education programmes since 2013. Its delivery channels include educational talks, game booths in primary and secondary schools and distribution of educational kits to teachers (1^st series; 2013 -2014), interactive dramas for performance tour in secondary schools (2^nd series; 2013 – 2017), puppet shows for primary schools (3^rd series; 2013 – 2020), and, more recently, ethnography drama workshop and showcase performance which encourage students to study the lives of person with dementia and then showcase their learnings in the format of drama to their fellow students (Charles K Kao Foundation for Alzheimer’s Disease).

2014 – 2018

The “Dementia Concern Campaign” and “Jockey Club Dementia Friendly Communities Campaign”, a 16-month and a 2-year territory-wide campaigns funded by The Hong Kong Jockey Club Charities Trust and implemented by the Jockey Club Centre for Positive Ageing in 2014 and 2016 respectively, aimed at promoting positive attitude and acceptance towards individuals with dementia among the public, particularly amongst frontline staffs. Through talks, interactive workshops, tailor-made education, and training programmes, the campaign encouraged frontline staffs (such as security guards, drivers, and bank tellers) in different fields who would come across the elderly in their work to co-create a dementia-friendly community by providing appropriate support and assistance to persons with dementia in their workplaces and neighbourhood (Jockey Club Centre for Positive Ageing, 2018; The Hong Kong Jockey Club, 2014).

2015 – 2018

“Project Sunrise” is a district-based campaign in Tsuen Wan and Kwun Tong, which are two of the 18 districts of Hong Kong, funded by the charitable foundation Lee Hysan Foundation from 2015 to 2018. Implemented by the Hong Kong Alzheimer’s Disease Association and the Christian Family Service Centre, the project emphasized on education and early detection across different target audiences, including the general public, employees among different service industries, and general practitioners via public talks, staff trainings and workshops, educational cue cards to raise awareness and increase early detection of dementia symptoms in the community.

References:

Charles K Kao Foundation for Alzheimer’s Disease. Our Projects. Retrieved from https://www.charleskaofoundation.org/service/project

Jockey Club Centre for Positive Ageing. (2018 ). Dementia Friendly Communities.

Simon K. Y. Lee Foundation. Active Prevention & Early Detection of Cognitive Impairment (“APEC”).

St. James Settlements’. (2020). Jockey Club Charles Kao Brain Health Mobile Services. Retrieved from https://dementia.sjs.org.hk/sjs/tc/car.php?m=10&id=133

The Hong Kong Jockey Club. (2012 August 28). Jockey Club Centre for Positive Ageing advocates brain-healthy lifestyle.

The Hong Kong Jockey Club. (2014). Jockey Club supports “Dementia Concern” campaign [Press release].