Most campaigns are carried out during World Alzheimer’s Month by Alzheimer’s Associations at subnational levels. Up to 2018, the NGOs would each organise awareness, advocacy, and information provision events, including lighting buildings in purple, holding local seminars on dementia, scheduling public hearings with the local City Council members, offering speakers to give a presentation about dementia to local school teachers, having key-speakers to deliver presentations to the caregivers and the public in general, organizing cognitive activities for the impaired older people, setting up dementia movie sessions at the Older People’s Centres, providing technical and practical training to primary healthcare assistants. Some of these campaigns were named: Because I Care (Porque eu me importo); Purple September (Setembro lilás), Tribute Gallery Page (Galeria de tributos), Be the Wire that Supports our Memories (Seja o fio que sustenta nossas lembranças) and Every Three Seconds (A cada 3 segundos). The main delivery channels are through TV and radio coverage, and also through social media and advertisement. In 2019, the Ministry of Health was more involved with the campaign related to World Alzheimer’s Day and promoted a talk with specialists about dementia with live online transmission. In addition, in September 2019, the PAHO/WHO developed an anti-stigma campaign called “Let’s Talk About Dementia” in the Americas (Reyes, 2019).

References:

Reyes, O. (2019, September 1). PAHO/WHO | Anti-stigma campaign ‘Let’s Talk About Dementia’ marks beginning of World Alzheimer’s Month in the Americas. Pan American Health Organization / World Health Organization. https://www.paho.org/hq/index.php?option=com_content&view=article&id=15390:anti-stigma-campaign-let-s-talk-about-dementia-marks-beginning-of-world-alzheimer-s-month-in-the-americas&Itemid=1926&lang=en