05.01. Was at least one functioning dementia public awareness campaign to improve understanding and reduce stigma and discrimination carried out during the past year? | New Zealand

05.01. Was at least one functioning dementia public awareness campaign to improve understanding and reduce stigma and discrimination carried out during the past year? | New Zealand

16 Sep 2022

In 2019, the release of the ‘World Alzheimer’s Report 2019: Attitudes to Dementia’ was timed to coincide with September being World Alzheimer’s awareness month. With the report focussed on attitudes to dementia, many organisations got behind the international campaign to promote education and awareness about dementia during the month of September. These included:

  • Alzheimer’s NZ organised “Memory walks” throughout the country to allow the community to show their support and raise awareness of the dementia challenges.
  • Dementia NZ launched the “Still Me” campaign, designed to change attitudes to dementia by reminding people to see the person and not the condition.
  • Local and regional dementia organisations also ran their own initiatives during the month and other organisations also got on board such as the Northland rugby team donning purple socks for one of their games in September (Health Central, n.d.)
References:

Health Central. (n.d.). Kicking off World Alzheimer’s month in New Zealand. Available from: https://healthcentral.nz/kicking-off-world-alzheimers-month-in-new-zealand/.