In September 2019, STRiDE JA ran a public engagement campaign in recognition of World Alzheimer’s Month in keeping with the theme: ‘Let’s Talk About Dementia: End the Stigma, led jointly by ADI and PAHO.’ STRiDE JA researchers made television and radio appearances and gave interviews to help address myths and misconceptions around dementia and encourage help-seeking behaviours.

The team was also invited to deliver lectures at churches and company health days on the topic, including the Jamaica Constabulary Force. STRiDE JA also hosted several information desks at health fairs and conferences, including the Ministry of Health’s and Wellness’ Caribbean Wellness Day event which centred on Healthy Ageing.

This engagement work continued throughout 2019 and into 2020, where the STRiDE JA team, participated in several mental health events, as well as a local conference in November.

In addition to these activities, efforts to increase dementia awareness and stigma reduction are supplemented by a social media campaign on Twitter and through STRiDE Jamaica’s newsletters.