Although it is not directly mentioned, the plan not only refers to equity through awareness raising, but it also aims to emphasise that dementia is a public health problem that can affect anyone, and that generates profound changes in the lives of those who live with it. This includes promoting the fight against discrimination, informing people about their rights and services available to them, should they become victims of abuse or discrimination, recognising the role of caregivers as partners, and incorporating civil organisations to broaden the dissemination.